BMO Bank reached out to my team to design and develop an engaging game playable in a public environment at a soccer game event. As sponsor of Les Alouettes of Montreal, they wanted to give the public a chance for fans to win merchandising and tickets to the next game. Using design thinking, my studio was able to come up with concept and wireframes in less than a day. The second day, our illustration designer started researching and working on artwork while the developer was working on the first build. The 3rd day we tested that first build to adjust mechanics like duration of wheel turning, quantity of prizes in the data base and game economics, while the Illustrator was finalizing the assets. On day 4, we associated the artwork and game play to perform other tests and finalize the application. Finally, on day 5, the fame was install on the finale touch screen stele and delivered to the client.
On day 4, we associated the artwork and game play to perform other tests and finalize the application. Finally, on day 5, the fame was install on the finale touch screen stele and delivered to the client.
This project was a pure example of how design Thinking and Agility can integrate and how the UX designer role is here to connect the dots and orchestrate the user experience leveraging the talent of other designers and developers.
