CX & UX DESIGN
User journeys, personas, user flows, information architectures
Wireframing, build and leverage Design System, advanced prototyping
Organize, design and animate workshops & implement iterative and streamlined processes with product roadmap and features prioritization.
You Can Have It
Companion app for TV viewers, this app detects automatically what the viewer is watching and provides meaningful information
Air Canada employees reach out to us with a challenge that they face regularly, during conferences when they have to present data…for most, Excel sheets are boring…
How can AI improve TV experience while making it fun and user controlled?
WHO I AM
creative solutions for all your users’ needs!
Graduated in a BA in Interactive Design from Gobelins, Ecole de l’image in Paris, I also worked in the music industry for almost a decade as Digital Marketing Strategist. I was lucky enough to live in Paris, London or Toronto, before landing in Montreal, Canada where I work as a CX/UX Designer. My travels and life for from home have shaped my flexibility, ma capacity to adapt to any environement and empathy.
With an Associate Degree in cinema and a BA music business, career in Music supervision and expertise in TV content, I love designing experiences and tell stories to entertain.
When I am not, you will find me learning VR, Game Design, technology, and storytelling to keep myself challenged.
Bell – Personalization of website
Bell wanted to increase the direct personalization of the experience on their website. Based on their datas and the multiplicity of user flows, I created a data model system that helped to determine the different situations, user profiles and consumption profiles to therefore create all the possible user stories and design the most personalized messages.
Understand behavior and motivations when visiting bell.ca and build of a data personalization model
Identifying all flows and opportynities for personalized messaging
Define stories and user outcomes for each opportunity and design solutionsRead more
The Directors’ Fortnight
In January 2016, The Directors’s Fortnight reached out to our team in desperate need of a complete redesign of their website. They wanted to provide a modern and experience for festival goers as well as leverage 50 years of archives of Cannes Festival selection.
Benchmark, Survey, Personae, Card Sorting, co-creation…
UX Design, interaction design and Usability testing
Use of AGILE and Design Thinking, I was acting SCRUM Master