In January 2016, The Directors’s Fortnight reached out to our team in desperate need of a complete redesign of their website. Their website had been developed in 2007, was not responsive and they did not have access to a CMS to update content or publish news. After extensive interviews with the Festival organizers, we were able to establish several goals for the users and the client:
- We would like to reach a wider audience in our Festival
- We would like to increase the visibility of our action all along the year
- We have 50 years of history of Cannes Festival we would like to share we our audience
- We would like to increase users engagement on the internet
- We would like to increase promotion of the films selected at the Directors’ Fortnight
- We would like to increase engagement of professional and partners
Extensive Benchmark including cinema industry, festivals, ceremonies helped establish features priorities and best practices
A 15 minutes survey for film lovers and cinema goers as well as an exclusive one for industry professionals
Building 3 strong personae who helped the client and the team to better approach some challenging features
Card Sorting helped improving info hierarchy
Wireframes and Navigation
Style and graphic design
During that project, I worked as Project Manager and UX Designer. This was my first large complete redesign of an experience and allowed me to practice every single exercice and methodology I had learned. It really helped me improve my capacity of empathy.
The client was definitively more than happy with this new website including omni channel strategy and digital marketing. It helped them to increase their audience of 25%, simplified competition application, increase visits of 35% over all the following years thanks to high use during festival with features made for mobility. The style has been updated lately but the UX design is still consistent with what was design 4 years ago.