La Quinzaine des Réalisateurs

CX/UX Designer, researcher and creative writer

Context

In January 2016, The Directors’s Fortnight reached out to our team in desperate need of a complete redesign of their website. Their website had been developed in 2007, was not responsive and they did not have access to a CMS to update content or publish news. After extensive interviews with the Festival organizers, we were able to establish several goals for the users and the client:

  • We would like to reach a wider audience in our Festival
  • We would like to increase the visibility of our action all along the year
  • We have 50 years of history of Cannes Festival we would like to share we our audience
  • We would like to increase users engagement on the internet
  • We would like to increase promotion of the films selected at the Directors’ Fortnight
  • We would like to increase engagement of professional and partners

Research

Benchmark

Extensive Benchmark including cinema industry, festivals, ceremonies helped establish features priorities and best practices

User Survey

A 15 minutes survey for film lovers and cinema goers as well as an exclusive one for industry professionals

Personae

Building 3 strong personae who helped the client and the team to better approach some challenging features

Card Sorting
Card Sorting

Card Sorting helped improving info hierarchy

Wireframes and Navigation

L’attribut alt de cette image est vide, son nom de fichier est Persona_Page_31-1024x724.png.

Style and graphic design

Mock up website Quinzaine des Realisateurs

Outcome

During that project, I worked as Project Manager and UX Designer. This was my first large complete redesign of an experience and allowed me to practice every single exercice and methodology I had learned. It really helped me improve my capacity of empathy.

The client was definitively more than happy with this new website including omni channel strategy and digital marketing. It helped them to increase their audience of 25%, simplified competition application, increase visits of 35% over all the following years thanks to high use during festival with features made for mobility. The style has been updated lately but the UX design is still consistent with what was design 4 years ago.